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Youth Entrepreneurship Education

Learn to spot a problem, test an idea, and build something that responds to real needs.

Teamwork, prototyping, presenting, and reflection, designed around each school’s or organization’s learning goals.

Contents
  1. Who It’s For
  2. Learning Path
  3. Three Formats
  4. Sample Layout
  5. Fitting Your School or Organization
  6. For Program Coordinators
  7. The CEO’s Book
  8. Related Experience
  9. What Shapes Scope, Timeline, and Fees

Who It’s For

  • Middle and high schools adding entrepreneurship or career education to classes, clubs, or career activities
  • Youth organizations running holiday camps or multi-session programs
  • Education offices, local governments, and foundations planning entrepreneurship programs for young people

Learning Path

  1. Find a problem
  2. Understand customers
  3. Shape the idea
  4. Build a prototype
  5. Get feedback, improve
  6. Present and reflect

Investment and sales are not used as measures of success. We record and assess problem definition, customer understanding, testing, teamwork, and iteration.

Three Formats

1 dayIntroductory Workshop
For
Classes or clubs new to entrepreneurship
Problem
You want students to get a short, hands-on taste of entrepreneurship
Main outputs
Problem cards, idea board, short presentation
Helpful to share
Grade and group size, available time, venue
Discuss Introductory Workshop
6–8 sessionsSchool-Based Project
For
Middle and high schools adding it to classes, clubs, or career activities
Problem
It isn’t clear what to do or assess in each session
Main outputs
Session plan, team prototypes, activity portfolio, assessment records
Helpful to share
Format (class or club), number and length of sessions, number of students, assessment approach
Discuss School-Based Project
2–3 daysIntensive Camp
For
Youth organizations, education offices, and foundations running holiday programs
Problem
You need a short program in which teams finish a project and present it
Main outputs
Prototypes, slides, demo day, reflection records
Helpful to share
Dates and venue, number of students, preferred mentors, parental consent process
Discuss Intensive Camp

Number of sessions and length are examples and are set with each school or organization.

Sample Layout

Session activities and assessment criteria

The problem
You want entrepreneurship education but aren’t sure what to do or assess in each session
What TeamWe makes
Session activities, student outputs, and process-based assessment criteria
How it’s used
Teachers copy the session plan into their class or club plan and use the criteria to record student progress

Sample screen · fictional data

SessionActivityStudent output
1Spot problems around youList of 10 problems
2Choose a problemProblem statement
3Customer interviews3 interview notes
4Solution ideasIdea comparison
5Build a prototypePaper or digital prototype
6Get feedbackRevision notes
7Prepare the presentationSlides
8Present and reflectPresentation, reflection journal

Assessment — we look at the process, not sales or awards

CriterionBeginningDevelopingAchieving
Problem definitionLists complaintsNames who and whenExplains the problem with evidence
Customer understandingRelies on own opinionAsks people nearbyConfirms through interviews and records them
TestingTrusts the idea as isCollects reactionsSets criteria and judges what held up
TeamworkRoles unclearDivides rolesImproves each other’s work
IterationKeeps the first versionListens to feedbackExplains what changed after feedback

Fitting Your School or Organization

  • Level of difficultyStudents new to entrepreneurship start with everyday problems and paper or simple digital tools; experienced students move on to real user interviews and digital prototypes
  • Classes, clubs, and career activitiesSessions are divided to match how you run things: a project within a course, a year-long club, or a career week

For Program Coordinators

What the proposal covers

  • Session activities and materials
  • Roles of the school or organization and TeamWe
  • Activities that need parental consent
  • Photography and how personal information is handled
  • On-site safety plan

How we work

  • Student personal information is handled only within the scope agreed with the school or organization
  • Interviews and off-site activities require supervision by the organization and parental consent
  • Students and the organization decide how widely their work is shared

This website does not take registrations or payments and does not collect personal information from young people.

The CEO’s Book

Book cover of 문제를 사업으로 바꾸는 아이 by Eunice Kwon (Korean edition)

By Eunice Kwon · Korean-language book · scheduled for November 2026

문제를 사업으로 바꾸는 아이

A guide for international school parents on entrepreneurship education

The book walks parents through how a child turns an everyday frustration into a defined problem, tests a hypothesis, and meets a first customer. It covers learning entrepreneurship at school, student companies and competitions, careers and university admissions, and what parents need to take care of — consent, taxes, and personal information.

The book is published in Korean. The English subtitle on the cover belongs to the Korean edition; no English edition has been announced. The cover and contents may change before publication.

Related Experience

University student program, 2014A university student program run in May 2014 by a company Eunice Kwon had founded earlier, built around the question “What is your imagination?” Participants sat in a circle for the session.University students
Participant reflection cards, 2014Handwritten reflection cards left by university student participants after the program.University students
On-site mentoring for student projectsListened to team projects at the EXPO booths and worked through improvements with each team.University students

Judging, mentoring, and lectures for university students and young adults. These are not youth programs run by TeamWe; they inform how we design programs for younger learners.

What Shapes Scope, Timeline, and Fees

  • Number of students and teams
  • Format and number of sessions
  • Venue and materials
  • Mentors and judges
  • Whether a workbook is produced
  • Size of the final showcase

Discuss Youth Entrepreneurship Education

Tell us the grade, group size, and timing, and we’ll suggest a format and number of sessions.

Discuss Youth Programs